Scoutmark
Scan
Scoutmark

Sample report

A fictional report showing captured evidence, interpretation, and follow-up.

Scan a competitor

Fictional example

Companies, evidence, dates and activity are illustrative. Times are shown in UTC.

Prepared in Scoutmark

Team competitor report

Northstar changed Pro pricing and packaging. Two other moves need review.

Reporting period
20 Aug 2026, 00:00 UTC to 27 Aug 2026, 12:00 UTC
Prepared
27 Aug 2026, 12:00 UTC
  • Six monitored pages across three competitors.
  • One Notable and two Info changes in the reporting period.
  • Northstar guidance revised to v2 and sent on 26 Aug.
  • Two assigned follow-ups: Product marketing due 1 Sep; Revenue enablement due 3 Sep.
  • One source missed its scheduled check.
  • Two changes rated useful; one not yet rated.
Monitored pages
6
Competitors
3
Notable changes
1
Info changes
2
Follow-ups
2
Delayed checks
1
Changes in this period

Northstar pricing page

Notable
Reviewed
Rated useful
Source page (reference)
https://northstar.example/pricing
Captured
25 Aug 2026, 09:00 UTC
Compared with capture
3 Aug 2026, 09:00 UTC

Generated interpretation

The captured Pro plan lists $79/month and includes advanced exports. Review comparison materials that describe exports as excluded.

Follow-up
Remove the exclusion claim from comparison materials
Owner
Product marketing
Due
1 Sep 2026 · Open

Kinetiq plan comparison

Info
Watching
Rated useful
Source page (reference)
https://kinetiq.example/plans
Captured
22 Aug 2026, 14:00 UTC

Generated interpretation

Kinetiq now lists single sign-on on Growth. Check where the Enterprise-only claim appears.

Follow-up
Check where the Enterprise-only claim appears
Owner
Revenue enablement
Due
3 Sep 2026 · Open

Vectorly product page

Info
New
Not yet rated
Source page (reference)
https://vectorly.example/product
Captured
21 Aug 2026, 08:00 UTC

Generated interpretation

Vectorly widened its stated audience. No pricing or packaging change captured.

No owner yet. No follow-up assigned.

Coverage summary
Pricing
Notable
Monitors
2
Changes
2
Open
1
Latest change
25 Aug 2026, 09:00 UTC
Product
Info
Monitors
2
Changes
1
Open
1
Latest change
21 Aug 2026, 08:00 UTC
Docs
No severity
Monitors
1
Changes
0
Open
0
Latest change
None
Jobs
No severity
Monitors
1
Changes
0
Open
0
Latest change
None
Illustrative actions
Review the Northstar follow-up.Product marketing · due 1 Sep 2026Review the Kinetiq follow-up.Revenue enablement · due 3 Sep 2026Recheck the delayed changelog source.Vectorly developer changelog · scheduled check missed 24 Aug 2026
Source health
Check delayed

Vectorly developer changelog

https://vectorly.example/developers/changelog

Last successful capture 17 Aug 2026; scheduled check missed 24 Aug 2026. A delayed check is not a no-change result.

Fictional team report prepared in Scoutmark

Sales guidance

Current approved guidance for the Northstar change. Version 2 replaced version 1.

Approved sales guidance · v2

Northstar Pro plan comparison

Approved v2 by Product marketing | 26 Aug 2026, 10:00 UTC

Use when

A prospect or customer compares a plan against Northstar's Pro plan, or asks about advanced exports.

Approved position

Northstar's captured Pro plan now includes advanced exports. Remove the exclusion claim from comparison materials.

Talk track

Ask what the buyer needs to export. Do not position against a missing export feature. If exports come up, acknowledge that Northstar's Pro plan, as captured on 25 Aug, lists advanced exports as included at $79/month, and move to how the buyer would use them.

Objection response

If the buyer raises the lower price and included exports, confirm that the 25 Aug capture lists Pro at $79/month with advanced exports included, compared with $99/month and exports excluded in the earlier capture. Ask how those changes affect their requirements.

Discovery questions

  • Which exports do you rely on today, and who uses them?
  • Has Northstar's change affected your evaluation timeline?
  • What besides price and exports is on your list?

Claims to avoid

  • Do not say Northstar's Pro plan excludes advanced exports.
  • When describing the 25 Aug capture, quote $79/month. Do not present the earlier $99/month as the price in that capture.
  • Do not describe the change as a reaction to anyone.
Change evidence
https://northstar.example/pricing · captured 25 Aug 2026, 09:00 UTCThe captured Pro plan lists $79/month and includes advanced exports. Review comparison materials that describe exports as excluded. Retained evidence in this report
Version history
Draft v2 saved 26 Aug 2026, 09:30 UTC; approved 26 Aug 2026, 10:00 UTC; sent 26 Aug 2026, 10:05 UTC. Earlier v1 (baseline evidence captured 3 Aug 2026, 09:00 UTC) was approved 4 Aug 2026, 10:00 UTC and sent 4 Aug 2026, 10:05 UTC; it is historical context, not current guidance.